Meta released a native iPad version of its Muse AI agent on Wednesday, extending the assistant to Apple’s tablet roughly a month after its iPhone debut. The Verge reports the update adds proper support for the iPad’s larger screen and iPadOS multitasking, and arrives after Muse spent several weeks as the top free app in Apple’s App Store. TechCrunch notes the milestone took Instagram some 15 years to reach, while Muse hit the iPad in about a month.
Muse launched on iOS and Android on September 8, according to TechCrunch, and has since topped 6.6 million installs, per estimates from market intelligence firm Sensor Tower. A Mac version followed about a week after the original mobile release, The Verge reports, extending the agent to desktop tasks such as organizing files. Muse for iPhone and iPad is free on the App Store, 9to5Mac reports.
The update adds connectors that let Muse link to outside software. The Verge and 9to5Mac list Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom, plus Meta ad accounts, along with new connectors for Granola and Notion. TechCrunch reports Meta also recently added retail partners including Best Buy, Gap, Sephora, Walmart, and Wayfair, which let the agent shop those sites and complete transactions on a user’s behalf.
A new feature targets small business owners: users can give Muse a business goal, and the agent will autonomously plan marketing, build client pitches, and develop new product pages, according to The Verge. 9to5Mac’s reproduction of the release notes says those actions run with the user’s approval. The Verge describes the iPad support itself as a one-line mention at the bottom of the release notes.
Meta is positioning Muse against rival agentic tools including OpenClaw, ChatGPT’s Dots, and Grok Bot, The Verge and 9to5Mac report. The company also recently announced a standalone Tamagotchi-like device called the Muse Charm that runs the agent without a smartphone, and it is working to bring Muse to its smart glasses, according to The Verge.
Some problems remain unresolved. TechCrunch reports that because the technology is new, agent experiences can still run into issues when websites mistake agents for bots and block their access. On Tuesday, Meta said it is working with industry partners on an open standard that would let personal AI agents identify themselves to businesses, which TechCrunch says would help businesses sort good bots from bad. Meta has not said when that standard will ship, and no outlet reported a release date for Muse on smart glasses or the Muse Charm.
